It saddens me to see therapists making all kinds of statements on their web sites that are misleading at best.
For instance therapists making promises they can’t keep, I “will” change your life or I “can” cure your depression, are some lies they use, yes therapy can and does change people’s lives, it can and does help with depression and many other distressing problems but it all depends on the clients ability to change and the therapists ability to guide the client towards change.
This is very dependent on the client therapist relationship, and many other factors.
I can understand the pressure to use statements that make the therapist more attractive to prospective clients and the misleading idea that building up a clients hopes may help with their belief and like a placebo effect help to build positive expectations, this can lead to positive changes, but, it can also have a detrimental effect that can alienate the client and even make them feel worse.
The real problem with therapists making promises you can’t keep is that you may actually harm the very person you are trying to help, its like this, as therapists we deal in the unknown when we see a client for the first time we have no idea what we are dealing with, their presenting problem may not even be the real issue that needs attention, we need time with the client before we can begin to understand what we are dealing with and look at finding the best way forward for the client, (in our opinion) even if that means turning away a client we can’t help because the client is psychotic and not neurotic.
A clients self-esteem can be a fragile entity, the unfounded expectation generated by therapists can and does dash hopes and may even in the clients eyes confirm that they are unable to be helped and beyond help.
One of the most important ethics therapists strive to meet is not to harm the client in any way, but by building up hopes that the therapist is unable to uphold may in fact harm the client, even if it only harms one client that’s one to many in my opinion.
Any therapist making such claims may even invite legal action from clients or find themselves reported to a government body over seeing the factual claims made by advertisements.
There is a big difference in saying that therapy can help depression and saying therapy will help your depression, one is true one is based on unfounded promises.
I know marketing is important for any business but I think that therapists have a moral and ethical obligation to keep what is important in prospective.